In various forms, it is estimated
that each of us is exposed to 3000 advertisement messages per day. While many
are innocuous, many more send negative, over-sexualized and dangerous messages
about women and girls, to all who view.
Although personal responsibility
is a part of life and an argument can be had for simply turning the channel or
closing the page, advertising in print and on television are only pieces of the
multi-billion dollar ad market. Walk through any mall in the United States and
you’ll be inundated with unrealistic or demeaning portraits of women and girls.
Some advertisements go as far as portraying women as inanimate objects.
Perhaps we’re blowing all this
way out of proportion, after all we’re intelligent beings with the ability to
decipher the reality of women and girls from what is portrayed by the
advertising industry right? Internationally, $6.9 billion per year is spent on
advertising; quite literally, marketers are banking on the fact that we aren’t
that smart.
Please have a look at the top 10
offenders and leave your thoughts in the comment section below.
Ugh :-( Those are all very offensive, sending bad messages to both males and females, I think. What a bunch of dreck to clutter our brains.
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