Tuesday, September 13, 2011

10 Worst Ads For Women



In various forms, it is estimated that each of us is exposed to 3000 advertisement messages per day. While many are innocuous, many more send negative, over-sexualized and dangerous messages about women and girls, to all who view.

Although personal responsibility is a part of life and an argument can be had for simply turning the channel or closing the page, advertising in print and on television are only pieces of the multi-billion dollar ad market. Walk through any mall in the United States and you’ll be inundated with unrealistic or demeaning portraits of women and girls. Some advertisements go as far as portraying women as inanimate objects.

Perhaps we’re blowing all this way out of proportion, after all we’re intelligent beings with the ability to decipher the reality of women and girls from what is portrayed by the advertising industry right? Internationally, $6.9 billion per year is spent on advertising; quite literally, marketers are banking on the fact that we aren’t that smart.


Please have a look at the top 10 offenders and leave your thoughts in the comment section below.


1 comment:

  1. Ugh :-( Those are all very offensive, sending bad messages to both males and females, I think. What a bunch of dreck to clutter our brains.

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