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(L to R) David, Tracy Anderson, Gwyneth
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Blo Blow Dry Bar announced on May
28, that they’ve inked a deal with Academy Award winning actress Gwyneth
Paltrow and Celebrity Hairstylist David Babaii. Blo is thrilled to align with
Gwyneth Paltrow, one of the world’s most recognized actresses and David Babaii,
nicknamed “The King Of Curls” by Vogue.
“I cannot wait to grow Blo with Gwyneth and David. They
are the perfect fit for our company,” said Ari Yakobson, Blo Blow Dry Bar’s
CEO. “This combination and a proven business model is exciting. This is a
tremendous benefit for our current and future Franchise Partners; our loyal
guests are going to love this collaboration.”
With Gwyneth and David’s input in Blo’s creative direction,
growth plan and brand strategy, Blo looks forward to spreading red carpet
glamour to women around the world with quick, convenient and affordable
blowouts. Blo reinvented hair care as the first to market the no cuts, no color
concept and has grown to be the largest Blow Dry Bar chain in the world with
locations in United States, Canada, Asia and Europe with many more bars opening
soon.
THE BLO CONCEPT
You’re not cheating on your hairdresser. Blo is North
America’s Original Blow Dry Bar. Scissors are verboten. Dye, ditto. No cuts, no
color: Just WASH BLOW GO. Guests choose from 7 styles featured in the Blo Hair
Menu, from the sexy razor-straight “Executive Sweet” to the runway-inspired
“Pillow Talk”. Check out more about Blow Dry Bar!
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