- Audi to let audiences choose the ending of its Super Bowl XLVII spot on YouTube
- Voting to take place for 24 hours beginning at 11:59 p.m. Eastern Time on Thurs., Jan. 24 and closing at 11:59 p.m. Eastern Time on Fri., Jan. 25.
- Final spot to be revealed online on Saturday, Jan. 26 and will also air during the big game on Super Bowl Sunday
For the first time in its Super Bowl history, Audi will let
audiences select the spot they want to see run during the big game. Audi will
post three versions of its Super Bowl spot, each with a different ending, to
its YouTube page and allow viewers to choose how they want the spot to end. The
final spot will debut on YouTube in advance of the game and on CBS during Super
Bowl XLVII in the first break after kickoff. Voting on YouTube will be open for
24 hours, beginning at 11:59 p.m. Eastern Time on Thursday, January 24 and
closing at 11:59 p.m. Eastern Time on Friday, January 25.
In the spot, viewers will follow a nervous teenage boy as he
embarks on one of the most pivotal moments of American adolescence: prom night.
With no date and no confidence, the teen is discouraged until his father tosses
him the keys to an all-new 2013 Audi S6. With the power of the Audi S6 at his
fingertips, the teen is suddenly determined, inspired. When he enters the
gymnasium, he heads directly towards the prom queen and kisses her. What
happens next is up to the viewer to decide.
“Audi has a long history of experimentation with social
media, especially during Super Bowl season,” said Loren Angelo, General Manager
of Brand Marketing, Audi of America. “This year, Audi – which is Latin for
listen – is listening to our fans, allowing them to take part in the creative
process and have a voice in how our spot should end.”
Audi’s Super Bowl spot was created by San Francisco-based
Venables Bell & Partners.
Every year, Audi challenges the status quo with a Super Bowl
spot that celebrates emotion and individuality. This year, Audi’s ad salutes
the unconventional bravery that propels people to take risks and pave their own
paths. The spot will feature the 2013 Audi S6 performance sedan – a vehicle
that stands for power, confidence and pushing limits.
Proven on the track, Audi’s award-winning and progressive
technologies such as TFSI engines and quattro® all-wheel drive inspire the new
S6 and provide a driving experience that is engineered for the driver. The S6
is fitted with the 4.0T twin-turbo V8 – delivering 420 horsepower – and is
fitted with a seven-speed double clutch S tronic® transmission and cylinder on
demand technology. The S6 offers incredible interior design and craftsmanship
such as Atlas carbon fiber inlays, diamond-stitched sport seats and the highest
levels of technology through the Audi MMI Navigation plus system with Audi
connect™.
Last year, Audi’s entertaining spot “Vampire Party”
showcased the power of progressive engineering with the brand's signature LED
headlight technology. In 2011, Audi’s "Release the Hounds," featuring
the Audi A8 and a cameo by Kenny G, redefined luxury and became the first Super
Bowl spot in history to use a Twitter hashtag. In 2010, Audi's Super Bowl ad
showcased a soundtrack created by rock legends Cheap Trick and featured the A3
TDI "Green Car of the Year" showing how easy being green can be. The
brand's 2009 spot featured actor Jason Statham in a series of high-speed chase
scenes involving luxury competitors, sending the message that luxury is
evolving. In 2008, the brand's first Super Bowl spot delivered a parody of the
movie "The Godfather," signaling that Audi was ready to take on the
perceived luxury leaders.
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