Gerber Announces New Facebook Search to Find Its Next
Advertising Star
Gerber Products Company, part of the Nestle family,
announced today the launch of the Gerber Generation Photo Search III on its
Facebook page. Starting today, parents of children up to 48 months of age are
encouraged to upload their favorite photo of their children for a chance to win
the search grand prize – a $50,000 cash prize and the opportunity to star in an
upcoming advertisement for Gerber. Photo entries are being accepted through
Aug. 26.
"The Gerber baby has become an iconic symbol and a
reminder of Gerber's commitment to happy, healthy babies. We're excited to
bring back the Gerber Generation Photo Search as we know our Facebook fans have
been eagerly awaiting the chance to enter their children," said Cathy
Abramski, Head of Consumer Communications & Business Planning, Nestle
Infant Nutrition. "At Gerber, we're committed to nourishing a healthy
generation of babies and toddlers and through Photo Search, we get to see thousands
of these smiling faces. Last year's search drew more than 156,000 adorable
entries across all the Gerber Generation and we can't wait to see who this
year's Grand Prize winner will be!"
This is the third annual Gerber Generation Photo Search.
Last year, more than 156,000 entries were received and Tate Rosendahl of
Springfield, Mo. was selected as the winner. Tate received a $50,000 cash prize
and traveled with his family to New York to shoot his ad.
HOW TO ENTER YOUR CHILD
Parents can visit the Gerber Facebook page and enter their
child into the photo search by uploading a picture under the appropriate Start
Healthy, Stay Healthy Milestone during
the entry period. At the end of the entry period, a panel of Gerber Generation
judges will set out to find photos of children from birth to preschool age that
demonstrate visual appeal, expressiveness and consistency with Gerber's
heritage and itsStart Healthy, Stay Healthy mission. The child's photo that
best meets these criteria will be selected as the Grand Prize winner.
In addition to the Grand Prize winner, six Milestone winners
will be selected from each Start Healthy, Stay Healthy ™ Milestone category –
Birth+, Supported Sitter, Sitter, Crawler, Toddler and Preschooler. The
Milestone winners will each win a $10,000 Gerber Life College Plan ($10,000
value at 10 year maturity. Available for U.S. residents 18-75. Subject to Plan
terms and conditions. See official rules for details.). Milestone winners will
be determined based on Facebook fan votes. Please visit the Gerber Facebook page for more search
details and for tips on how to capture memorable photos of your child from
renowned New York photographer Evan Kafka.
No comments:
Post a Comment